Nike UK’s retail marketing activations were increasingly inefficient and going over budget by 25%+ due to a lack of stakeholder cohesion and suppliers working in silos. Instructed to achieve cost efficiencies by Nike EMEA with immediate effect, the retail marketing team needed a systemic solution, and fast.

fluxfutures delivered a series of innovative workshops to interrogate the problem and co-design the brief before developing and realising a simple solution, built with all stakeholder needs in mind.

Through collaboration, we synthesised disparate data, conducted interviews and delivered all-stakeholder design thinking workshops to uncover the root cause and identify viable opportunities.

The result - a new tool and onboarding programme to achieve collective alignment. The tool is robust, fit for purpose, user friendly and ultimately enables the delivery of complex projects, with multiple internal and external stakeholders, on time and in budget.