Nike UK’s retail marketing activations were increasingly inefficient and going over budget by 25%+ due to a lack of stakeholder cohesion. Instructed to achieve cost efficiencies by Nike EMEA with immediate effect, the retail marketing team needed a systemic solution, and fast.

A discovery workshop was employed initially, to interrogate the problem and co-design the brief. Following this, with a clear purpose and shared goal in place a simple solution was built with all stakeholder needs in mind.

Through collaboration, disparate data was synthesised , interviews conducted and all-stakeholder design thinking workshops delivered to uncover the root cause and identify viable opportunities for a new and improved ways of working model.

The result - a new tool and onboarding programme to achieve collective alignment. The tool is robust, fit for purpose, user friendly and ultimately enables the delivery of complex projects, with multiple internal and external stakeholders, on time and in budget.