We’re a collective of innovative and daring minds, coming from diverse backgrounds in design thinking, leadership coaching, teaching, engineering, entrepreneurship - united in our desire to build experiences that work.

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We’re in business to make your life easier, and job more satisfying. We make it our mission to get to know who matters to you and what they need. Then we design experiences that serve them, with your commercial needs in mind.

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Meet Lucy, our founder.

Former corporate professional turned enterprising entrepreneur, Lucy is known for her curious, creative and intuitive approach to supporting opposing groups of stakeholders through change - leaders and employees, users and designers, customers and product teams, brands and suppliers. Never failing to bring teams and stakeholders together.

Commercial effectiveness is popular hallmark of Lucy’s work. Of her 15 years+ steering teams of innovative thinkers across a variety of industries from financial services to education, healthcare, retail and hospitality - she’s well versed at identifying and achieving measurable ROI. Her expansive career history working for and with global MNCs to privately owned micro enterprises, offers new clients immediate contextual awareness and makes for insightful onboarding.

Well networked and excited by new connections, Lucy welcomes all enquiries.

 
 

In a complex world of infinite flux, let us help you design simple solutions.